Everything that is put on the internet can be accessed by anybody. It's the simple fact of this day and age, pictures, videos, documents, anything can be discovered with a simple Google search. To show how much I could find about a classmate, Cami Stephenson, I searched several websites. While Cami does a good job at keeping sites such as Facebook private, I was still able to dig up some information.
Cami is 21 years old, and attends Utah State University, with a public relations major. She grew up in Kaysville, Utah, and went to Davis high school. While she was in middle school she took third place on a billboard idea for an anti-tobacco campaign. In high school she was the star in the play "Aida" playing as Aida.
Cami is LDS and attends the USU 53rd ward. She wants to one day become a country singer, and country music is her favorite to listen to. She hopes to move to Nashville and attend Vanderbilt to become a lawyer. Cami is also a Libra, and enjoys playing sports like running, volleyball, and basketball among others.
While Cami did a great job at hiding most of her personal information, there still was a bit that was leaked through. Her blog was the most telling, as it told of her daily events and had plenty of pictures of herself on it. Her Facebook was set to private, so very little information could be gathered there aside from groups and pages that she follows, and her friends list. Other things were found just by searching her name, and visiting a Myspace page that she hasn't been on since 2005.
It is almost frightening how easy it is to find information on people just by doing a web search. While Cami did do a good job, it is obvious that anyone can find out a considerable amount about a person online.
Adam
Sources:
http://www.blogger.com/profile/07323395561314924846
http://www.facebook.com/#!/profile.php?id=748287760&ref=search&sid=530625734.1543302142..1
http://joie-ful.blogspot.com/
http://my.hsj.org/Portals/2/schools/733/editions/DavisHighIssue5.pdf
http://www.myspace.com/17770494
http://health.utah.gov/pio/nr/2003/0521-Tobacco.pdf
Sunday, April 18, 2010
Saturday, March 27, 2010
Final position paper
Burger Planet has been in the quick service food industry since 1934 with considerable success. However, recently there has been a decline in the number of 40-50 year old women buying food at Burger Planet. This is an extremely valuable demographic, because not only do women eat at Burger Planet, but they also bring their husbands and children to eat at Burger Planet. The reduction of 40-50 year old women that eat at Burger Planet is attributed to all fast-food companies being attacked by the media, and women becoming more educated on the dangers of eating unhealthily.
There are hundreds of websites, movies, magazine, and newspaper articles created annually to showcase how unhealthy quick service food can be, many of them stating that quick-service food is “unhealthy and dangerous.” Because of this, many customers are choosing not to eat at quick- service restaurants, thinking that it is something that will cause them to be unhealthy. The Popular documentary “Supersize Me” had detrimental effects not only on McDonalds, but also on every quick-service food company; forcing many of these companies to adapt.
There are enormous amounts of media showing that quick- service food is unhealthy for the consumer. This has lead to a drop in the amount of sales to the 40-50 year old women demographic at quick-service restaurants. Burger Planet needs to change its menu and strategies to make itself more appealing to the 40-50 year old demographic. Burger Planet can improve its image by adding healthy menu items, getting a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and changing its marketing strategy to appeal to middle aged women.
A healthy menu can be a excellent jump start to attracting 40-50 year old women to Burger Planet. Healthy choices such as fresh fruit, salads, and fat free chicken sandwiches can attract demographics that are more health conscious, and would not regularly eat at a quick-service restaurant. By adding these healthy food options, 40-50 year old women are much more likely to eat at Burger Planet, as well as bring in family and friends to eat.
A celebrity spokesperson can work wonders for a quick-service restaurant. By hiring fitness guru Jane Petersen, Burger Planet can revamp its image. Jane Petersen is known nationally by 40-50 year old women because of her success in helping talk show host Opal Whitcomb lose weight, and become healthier. Petersen is a name that many women will recognize, and is someone who these women will trust for health advice. By having Petersen help with the promotion of the new healthy items on Burger Planets menu it is possible to attract more 40-50 year old women.
Corny the Clown has been taken out of Burger Planet’s marketing strategy for several years now, because quick-service restaurants have been accused of unfairly marketing to children with mascots. Adding new healthy menu items is the perfect opportunity to revamp Corny’s image. By teaming Corny up with Petersen, his name will be turned into something new, and we can use Corny the Clown once again. This will help attract children to Burger Planet, without having negative consequences for using a mascot.
While 40-50 year old women are eating at quick-service restaurants less often because of negative media and increased health awareness. It is possible to attract that demographic again. By implementing new, healthy menu items, hiring a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and having a great marketing strategy, it is possible to change Burger Planets image and attract 40-50 year old women once again.
There are hundreds of websites, movies, magazine, and newspaper articles created annually to showcase how unhealthy quick service food can be, many of them stating that quick-service food is “unhealthy and dangerous.” Because of this, many customers are choosing not to eat at quick- service restaurants, thinking that it is something that will cause them to be unhealthy. The Popular documentary “Supersize Me” had detrimental effects not only on McDonalds, but also on every quick-service food company; forcing many of these companies to adapt.
There are enormous amounts of media showing that quick- service food is unhealthy for the consumer. This has lead to a drop in the amount of sales to the 40-50 year old women demographic at quick-service restaurants. Burger Planet needs to change its menu and strategies to make itself more appealing to the 40-50 year old demographic. Burger Planet can improve its image by adding healthy menu items, getting a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and changing its marketing strategy to appeal to middle aged women.
A healthy menu can be a excellent jump start to attracting 40-50 year old women to Burger Planet. Healthy choices such as fresh fruit, salads, and fat free chicken sandwiches can attract demographics that are more health conscious, and would not regularly eat at a quick-service restaurant. By adding these healthy food options, 40-50 year old women are much more likely to eat at Burger Planet, as well as bring in family and friends to eat.
A celebrity spokesperson can work wonders for a quick-service restaurant. By hiring fitness guru Jane Petersen, Burger Planet can revamp its image. Jane Petersen is known nationally by 40-50 year old women because of her success in helping talk show host Opal Whitcomb lose weight, and become healthier. Petersen is a name that many women will recognize, and is someone who these women will trust for health advice. By having Petersen help with the promotion of the new healthy items on Burger Planets menu it is possible to attract more 40-50 year old women.
Corny the Clown has been taken out of Burger Planet’s marketing strategy for several years now, because quick-service restaurants have been accused of unfairly marketing to children with mascots. Adding new healthy menu items is the perfect opportunity to revamp Corny’s image. By teaming Corny up with Petersen, his name will be turned into something new, and we can use Corny the Clown once again. This will help attract children to Burger Planet, without having negative consequences for using a mascot.
While 40-50 year old women are eating at quick-service restaurants less often because of negative media and increased health awareness. It is possible to attract that demographic again. By implementing new, healthy menu items, hiring a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and having a great marketing strategy, it is possible to change Burger Planets image and attract 40-50 year old women once again.
Monday, March 22, 2010
Draft position paper: Burger Planet
Burger Planet has been in the quick service food industry since 1934 with great success. Recently however, there has been a drop in the number of 40-50 year old women buying food at Burger Planet. This is an extremely important demographic, because not only do the women eat at Burger Planet, but they also bring their husbands and children to shop at Burger Planet. The drop in 40-50 year old women eating at Burger Planet is attributed to all fast food companies being attacked by the media, and women becoming more educated on the dangers of eating unhealthily.
There are hundreds of websites, movies, magazine, and newspaper articles created yearly to showcase how unhealthy quick service food can be, many of them stating that quick service food is “unhealthy and dangerous.” Because of this, many customers are being scared out of eating at quick service restaurants, thinking that it is something that will cause them to be extremely unhealthy. The Popular documentary “Supersize Me” had extremely detrimental effects not only on McDonalds, but also on every quick service food company; forcing many of these companies to adapt. Just weeks after the documentary came out, McDonalds made several changes to its menu to become more healthy.
All of the media coming out about how unhealthy quick service food is has also led to a sharp increase in education about what it takes to be healthy. People everywhere are taking time to learn about what it takes to be healthy, and in return are deciding to cut things out of their life, including quick service food. An overall sense of health has been leading to decreases in sales by the quick service food industry over recent years to certain demographics, most specifically the 40-50 year old women.
There is overwhelming amounts of media showing that quick service food is unhealthy for the consumer. This has lead to a drop in the amount of sales to the 40-50 year old women demographic at quick service restaurants. Burger Planet needs to change its menu and strategies to make itself more desirable by the 40-50 year old demographic. Burger Planet can help its image by adding healthy menu items, getting a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and changing its marketing strategy to appeal to middle aged women.
A healthy menu can be a great jumpstart to attracting 40-50 year old women to Burger Planet. Healthy choices such as fresh fruit, salads, and fat free chicken sandwiches can attract demographics that are more health conscious, and wouldn’t regularly eat at a quick service restaurant. By adding these healthy food options, 40-50 year old women are much more likely to eat at Burger Planet, as well as bring in family and friends to eat.
A celebrity spokesperson can work wonders for a quick service restaurant. By hiring health guru Jane Petersen, Burger Planet can revamp its image. Jane Petersen is known nationally by 40-50 year old women because of her success in helping talk show host Opal Whitcomb lose weight, and become healthier. Petersen is a name that many women will recognize, and is someone who these women will trust for health advice. By having Petersen help with the promotion of the new healthy items on Burger Planets menu, it is possible to attract more 40-50 year old women.
Corny the Clown has been taken out of Burger Planet’s marketing strategy for several years now, because quick service restaurants have been accused of unfairly marketing to children with mascots. Adding new healthy menu items is the perfect opportunity to revamp Corny’s image. By teaming Corny up with Petersen, his name will be turned into something new, and we can use Corny the Clown once again. This will help attract children to Burger Planet, without having negative consequences for using a mascot.
With new healthy menu items, Jane Petersen, and Corny the Clown, a great marketing strategy will have to be used. If Petersen and Corny do a tour to malls and other events, Burger Planets healthy menu items will receive exposure extremely quickly. TV and radio commercials should also be implemented to help raise awareness of Burger Planets new menu items.
While 40-50 year old women are eating at quick service restaurants less often because of negative media and increased health awareness, it is possible to attract that demographic again. By implementing new, healthy menu items, hiring a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and having a great marketing strategy, it is possible to change Burger Planets image and attract 40-50 year old women once again.
There are hundreds of websites, movies, magazine, and newspaper articles created yearly to showcase how unhealthy quick service food can be, many of them stating that quick service food is “unhealthy and dangerous.” Because of this, many customers are being scared out of eating at quick service restaurants, thinking that it is something that will cause them to be extremely unhealthy. The Popular documentary “Supersize Me” had extremely detrimental effects not only on McDonalds, but also on every quick service food company; forcing many of these companies to adapt. Just weeks after the documentary came out, McDonalds made several changes to its menu to become more healthy.
All of the media coming out about how unhealthy quick service food is has also led to a sharp increase in education about what it takes to be healthy. People everywhere are taking time to learn about what it takes to be healthy, and in return are deciding to cut things out of their life, including quick service food. An overall sense of health has been leading to decreases in sales by the quick service food industry over recent years to certain demographics, most specifically the 40-50 year old women.
There is overwhelming amounts of media showing that quick service food is unhealthy for the consumer. This has lead to a drop in the amount of sales to the 40-50 year old women demographic at quick service restaurants. Burger Planet needs to change its menu and strategies to make itself more desirable by the 40-50 year old demographic. Burger Planet can help its image by adding healthy menu items, getting a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and changing its marketing strategy to appeal to middle aged women.
A healthy menu can be a great jumpstart to attracting 40-50 year old women to Burger Planet. Healthy choices such as fresh fruit, salads, and fat free chicken sandwiches can attract demographics that are more health conscious, and wouldn’t regularly eat at a quick service restaurant. By adding these healthy food options, 40-50 year old women are much more likely to eat at Burger Planet, as well as bring in family and friends to eat.
A celebrity spokesperson can work wonders for a quick service restaurant. By hiring health guru Jane Petersen, Burger Planet can revamp its image. Jane Petersen is known nationally by 40-50 year old women because of her success in helping talk show host Opal Whitcomb lose weight, and become healthier. Petersen is a name that many women will recognize, and is someone who these women will trust for health advice. By having Petersen help with the promotion of the new healthy items on Burger Planets menu, it is possible to attract more 40-50 year old women.
Corny the Clown has been taken out of Burger Planet’s marketing strategy for several years now, because quick service restaurants have been accused of unfairly marketing to children with mascots. Adding new healthy menu items is the perfect opportunity to revamp Corny’s image. By teaming Corny up with Petersen, his name will be turned into something new, and we can use Corny the Clown once again. This will help attract children to Burger Planet, without having negative consequences for using a mascot.
With new healthy menu items, Jane Petersen, and Corny the Clown, a great marketing strategy will have to be used. If Petersen and Corny do a tour to malls and other events, Burger Planets healthy menu items will receive exposure extremely quickly. TV and radio commercials should also be implemented to help raise awareness of Burger Planets new menu items.
While 40-50 year old women are eating at quick service restaurants less often because of negative media and increased health awareness, it is possible to attract that demographic again. By implementing new, healthy menu items, hiring a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and having a great marketing strategy, it is possible to change Burger Planets image and attract 40-50 year old women once again.
Saturday, February 20, 2010
Final press release 3: Cause promotion
Cache Valley Area Investors Association (CVAIA)
Cache Chamber of Commerce, 160 N. Main St. Logan
Cache Chamber of Commerce, 160 N. Main St. Logan
February 20, 2010
FOR IMMEDIATE RELEASE
Contact information:
Preston Parker
Office: (512)983-3765
Investing for your future
How to live financially independent
LOGAN, Utah - Living a financially stable life is possible, and the CVAIA aims to help you discover how.
In this day and age, it is extremely important to have and maintain a stable financial plan. The Cache Valley Area Investors Association helps it's members to build these plans so they can lead financially stable lives. CVAIA believes that a key to this is by using passive income, which is "the money you make in your sleep" according to CVAIA founder Preston Parker
CVAIA also helps members build their investments according to risk level. With increased risk, the need for education increases in order to avoid failure in the investment. However, the old adage rings true, that "the greater the risk, the greater the return." CVAIA helps teach it's members how to manage that risk from the safer investments, such as self, real estate, or commodities, to the riskier investments such as collectibles, securities, businesses, and intellectual properties.
CVAIA was founded by Preston Parker, who "wants people to be happy, to have jobs they love, and to be financially independent." Parker also states that "creating an atmosphere where people actually want to go to work may end up making the world a better place."
CVAIA was founded in August 2007 with the vision of helping people become more financially independent. The organization currently has over 100 members from all walks of life, and encourages new members of any age or financial situation to join the organization. It is free to join, and prospective members can find more information at the website, www.cvaia.com, or at their facebook page, www.facebook.com/cvaia.
For more information, please visit the website, or contact Adam Ward at (801)245-9747, or by email at adam.ward@aggiemail.usu.edu
Wednesday, February 17, 2010
Draft press release 3: Cause promotion
Cache Valley Area Investors Association (CVAIA)
February 17, 2010
Preston Parker, Club President
Office: (618)524-9844
Investing In Life
CVAIA was founded because "I want people to be happy, to have jobs they love and to be
financially independent," said CVAIA Founder Preston Parker."Creating an atmosphere where people actually want to go to work may end up making the world a better place."
For more information, please contact Adam Ward at (801)245-9747 or by email at adam.ward@aggiemail.usu.edu
.
February 17, 2010
FOR IMMEDIATE RELEASE:
Contact Information:
Preston Parker, Club President
Office: (618)524-9844
Investing In Life
LOGAN, Utah - Living a financially stable life is possible, and CVAIA aims to help you discover how.
In this day and age, it is extremely important to have a stable financial plan. The Cache Valley Area Investors Association helps it's members to build these plans and lead financially stable lives. CVAIA believes that a key to this is by using passive income, which is "the money you make in your sleep" according to CVAIA founder Preston Parker
CVAIA was founded because "I want people to be happy, to have jobs they love and to be
financially independent," said CVAIA Founder Preston Parker."Creating an atmosphere where people actually want to go to work may end up making the world a better place."
For more information, please contact Adam Ward at (801)245-9747 or by email at adam.ward@aggiemail.usu.edu
.
Tuesday, February 16, 2010
Final press release 2: Image Management
February 10, 2010
FOR IMMEDIATE RELEASE
Contact Information:
James E. Muellenbach III, President
Burger Planet
130 West, Sandwich Avenue, Gary, IN 56473
(486)123-9876
Burger Planet hires fitness guru Jayne Petersen
Burger Planet emphasizes commitment to health.
Gary, Indiana - Burger Planet and Jayne Petersen, trainer of Opal Whitcomb, talk show host of The View, are launching a comprehensive program to assist customers in eating healthy.
Petersen, 42, has teamed up with Burger Planet to promote new healthy menu options. As well as the traditional menu, Burger Planet now offers gourmet salads (ceasar, raspberry vinaigrette, and spinach) as well as fruit packages (bananas, apples, pineapple chunks, grapes, and peaches) and lettuce wrapped white chicken breast.
Petersen states “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Petersen and Burger Planets’ Corny the Clown will team up and tour the nation, making health-conscious appearances at restaurants and shopping malls around the country. The two will also be featured in health-conscious advertisements. They kick off their tour May 12 at a Burger Planet restaurant in Times Square.
James E. Muellenbach III, CEO of the company states he hired Jayne Petersen because “both Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet, so Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
Founded in 1934, Burger Planet is headquartered in Gary, Ind., and has 8,921 franchises in every state and 17 countries. Burger planet has served 52 million customers and counting, and employees 48,272 people.
For more information, please contact:
Adam Ward
(801)245-9747
Adam.ward@aggiemail.usu.edu
(END)
FOR IMMEDIATE RELEASE
Contact Information:
James E. Muellenbach III, President
Burger Planet
130 West, Sandwich Avenue, Gary, IN 56473
(486)123-9876
Burger Planet hires fitness guru Jayne Petersen
Burger Planet emphasizes commitment to health.
Gary, Indiana - Burger Planet and Jayne Petersen, trainer of Opal Whitcomb, talk show host of The View, are launching a comprehensive program to assist customers in eating healthy.
Petersen, 42, has teamed up with Burger Planet to promote new healthy menu options. As well as the traditional menu, Burger Planet now offers gourmet salads (ceasar, raspberry vinaigrette, and spinach) as well as fruit packages (bananas, apples, pineapple chunks, grapes, and peaches) and lettuce wrapped white chicken breast.
Petersen states “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Petersen and Burger Planets’ Corny the Clown will team up and tour the nation, making health-conscious appearances at restaurants and shopping malls around the country. The two will also be featured in health-conscious advertisements. They kick off their tour May 12 at a Burger Planet restaurant in Times Square.
James E. Muellenbach III, CEO of the company states he hired Jayne Petersen because “both Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet, so Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
Founded in 1934, Burger Planet is headquartered in Gary, Ind., and has 8,921 franchises in every state and 17 countries. Burger planet has served 52 million customers and counting, and employees 48,272 people.
For more information, please contact:
Adam Ward
(801)245-9747
Adam.ward@aggiemail.usu.edu
(END)
Tuesday, February 9, 2010
Draft press release 2: Image management
February 10, 2010
FOR IMMEDIATE RELEASE
Contact Information:
James E. Muellenbach III, President
Burger Planet
130 West, Sandwich Avenue, Gary, IN 56473
(486)123-9876
Burger Planet hires fitness guru Jayne Petersen
Burger Planet emphasizes commitment to health.
Gary, Indiana - Burger Planet and Jayne Petersen, trainer of Opal Whitcomb, are launching a comprehensive program to assist customers in eating healthy.
Petersen, 42, has teamed up with Burger Planet to promote new healthy menu options. As well as the traditional menu, Burger Planet now offers gourmet salads (ceasar, raspberry vinaigrette, and spinach) as well as fruit packages (bananas, apples, pineapple chunks, grapes, and peaches) and lettuce wrapped white chicken breast.
Petersen states “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Petersen and Burger Planets’ Corny the Clown will team up and tour the nation, making health-conscious appearances at restaurants and shopping malls around the country. The two will also be featured in health-conscious advertisements. They kick off their tour May 12 at a Burger Planet restaurant in Times Square.
James E. Muellenbach III, CEO of the company states he hired Jayne Petersen because “both Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet, so Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
Founded in 1934, Burger Planet is headquartered in Gary, Ind., and has 8,921 franchises in every state and 17 countries. Burger planet has served 52 million customers and counting, and employees 48,272 people.
For more information, please contact:
Adam Ward
(801)245-9747
Adam.ward@aggiemail.usu.edu
(END)
FOR IMMEDIATE RELEASE
Contact Information:
James E. Muellenbach III, President
Burger Planet
130 West, Sandwich Avenue, Gary, IN 56473
(486)123-9876
Burger Planet hires fitness guru Jayne Petersen
Burger Planet emphasizes commitment to health.
Gary, Indiana - Burger Planet and Jayne Petersen, trainer of Opal Whitcomb, are launching a comprehensive program to assist customers in eating healthy.
Petersen, 42, has teamed up with Burger Planet to promote new healthy menu options. As well as the traditional menu, Burger Planet now offers gourmet salads (ceasar, raspberry vinaigrette, and spinach) as well as fruit packages (bananas, apples, pineapple chunks, grapes, and peaches) and lettuce wrapped white chicken breast.
Petersen states “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Petersen and Burger Planets’ Corny the Clown will team up and tour the nation, making health-conscious appearances at restaurants and shopping malls around the country. The two will also be featured in health-conscious advertisements. They kick off their tour May 12 at a Burger Planet restaurant in Times Square.
James E. Muellenbach III, CEO of the company states he hired Jayne Petersen because “both Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet, so Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
Founded in 1934, Burger Planet is headquartered in Gary, Ind., and has 8,921 franchises in every state and 17 countries. Burger planet has served 52 million customers and counting, and employees 48,272 people.
For more information, please contact:
Adam Ward
(801)245-9747
Adam.ward@aggiemail.usu.edu
(END)
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